Conclusion

The M&Ms chosen were higher where the participants chose their favourite colour. The percentage levels were higher on the favourite colour M&Ms and lower on the other colours. The participant's choice of M&Ms were obviously much higher on their favourite colour M&Ms and their bias choices towards their colour preferences has been drawn from the graph. The trend increases where the colours match showing more numbers on favourite colours but decreases when it is not the participant's favoured colour.

The experiment has proven that colour preferences bias people's choices and that it clearly affects the hand-eye coordination which affects our movement and behaviour in everyday life.